Crafting a cohesive brand identity for Instinctive Birth required me to delve into the emotional and psychological aspects of the target audience, ensuring that every visual and textual element resonated with the themes of empowerment, natural harmony, calm, and support. Overall, the process of building the brand guidelines for Instinctive Birth has been an enriching experience that honed my skills in creating a holistic and impactful brand identity. It underscored the importance of a thoughtful and strategic approach to design, where every detail contributes to a compelling and cohesive brand story.